quality & perfection
are based on years of
experience & trust
SINCE 1957 UNTIL THIS DAY
THE STORY OF EMILIOS ELIADES
A young man, at the age of twenty-one, already married and with a baby on the way, embarked on a journey to make his entrepreneurial dreams come true.
First steps to making a dream come true
In 1957, with the support of his wife, Emilios Eliades sold his car and, with that very little money, launched his own business.
He rented a little shop in Nicosia and began selling light fixtures, quickly adding other products, such as irons, and delivering his clients’ purchases himself on his bicycle.
Realising the market potential, he began to include more electrical appliances, purchasing them from local vendors and selling them at a small margin.
Always seeking new opportunities, in 1960 Emilios attended the Milan fair in Italy. There he met the founder of Smeg, Vittorio Bertazoni, and convinced him to widen Smeg’s horizons by exporting to other countries, starting with Cyprus. And so the journey began…
Employing the slogan ’Choris Lefta’ (‘With No Money Down’) and successfully selling 4,000 Smeg cookers, he quickly became established as the man who provided quality products at affordable prices.
On to the next generation
Now, the vision, values and aspirations of Emilios Eliades’ live on through today’s generation whose members continue to provide excellence in price, product and customer service.
Emilios Eliades opens his first shop in Nicosia.
Emilios Eliades opens a second shop in Famagusta.
SHOPS IN EVERY MAJOR CITY
The company owned stand-alone stores in every major city of the Republic of Cyprus: Nicosia, Larnaca, Limassol and Pafos.
50 YEAR ANNIVERSARY
EMILIOS ELIADES celebrates 50 years of excellence in Cyprus.
MAKING YOUR LIFE EVEN EASIER
The company not only continues to offer the best in home appliances, it has also expanded into the furniture and home décor sector, giving their customers the opportunity to furnish their entire home with all the necessary fixtures, appliances and furniture they need.
Since its humble beginnings, the EMILIOS ELIADES name is built on its reputable selection of products, ensuring that all brands provide the best in quality, price and service. Our world-leading brands add functionality, convenience and style to your home.